Crushed Coffee™
Crushed Coffee™ is coming soon. It's a new kind of cold brew with a new kind of flavor. It brews in record time — taking only a few minutes to go from fresh coffee beans to fresh cold brew — using patent-pending brewing and filtering methods recently invented by Cold Crushed.
Crushed Coffee™ is brewed by crushing whole coffee beans with ice and herbal sweeteners in pure water. It's then immediately cold filtered to create a flavor that is more mellow, sweet, and creamy than any other cold brew. Crushed Coffee™ will appeal to consumers looking for a healthy and delicious alternative to dessert coffees, caffe lattes, and energy drinks.
As Fast as an Espresso
Crushed Coffee™ will take less than five minutes to cold crush, cold filter, and serve. It goes from fresh whole beans to fresh cold brew — as fast as an espresso. And remarkably, while an espresso uses the hottest water possible, Crushed Coffee™ uses the coldest water possible — and brews just as fast.
Crushed Coffee™ was invented by Cold Crushed after solving a number of technical challenges. Cold Crushed brewing and filtering technology is patent-pending and will soon be available under flexible licensing arrangements to coffee shops, restaurants, and home appliance manufacturers.
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Any Bean. Any Serving Size.
Crushed Coffee™ can be brewed from any whole bean coffee — light roast, medium roast, dark roast, single origin, blended, decaffeinated, and even flavored coffee beans. Every bean produces an unexpected new flavor when brewed as Crushed Coffee™ because of the unusually cold and fast brewing conditions.
Crushed Coffee™ can be brewed in any serving size — by the glass, by the pint, and by the pitcher. And, all of its serving sizes can be brewed in less than five minutes total. It will allow coffee houses to stock a variety of fresh whole beans and offer a cold-brew flavor adventure — either solo by the glass or pint, or group adventures by the pitcher.
The possibilities are endless.
More Mellow, Sweet, and Creamy.
Crushed Coffee™ will be:
- Mellower.
It’s brewed colder and faster. - Sweeter.
It contains natural herbal extracts that add sweetness and improve the extraction of flavor from crushed coffee beans into the ice-cold brew. It is so naturally sweet that it can be enjoyed without sugar and added calories. - Creamier.
It contains natural coffee oils that are crushed into an emulsion of microscopic droplets like homogenized milk and that are stable to filtration. It is so creamy that it can be enjoyed without milk, cream, and added calories.
New Market Opportunity
Consumers are increasingly moving away from artificial soft drinks and towards naturally-caffeinated beverages. Crushed Coffee™ will provide access to this growing market opportunity by offering a naturally-caffeinated beverage with many unique benefits.
- Like black coffee and tea, it's naturally caffeinated and naturally low in calories.
- Yet, like dessert coffee and tea, it's also naturally sweet andcreamy.
- And even further, like soft drinks, it's so mellow and refreshing that consumers don't need to develop an acquired taste for it like they do with traditional cold brew.
Crushed Coffee™ will have the potential to appeal to a broad cross-section of consumers interested in the growing market of naturally-caffeinated beverages.